OWATC Jobs

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Description
The Performance Media Manager will lead the strategy, development, and execution of digital ad campaigns across various platforms. This role is crucial for both our agency and client success, focusing on lead generation, ad optimization, and performance reporting. The manager will also coordinate and direct our media team ensuring seamless omnichannel marketing efforts.

Responsibilities
Client-Facing Responsibilities:

• Building Trust and Rapport: Establishing open and transparent communication with clients to understand their unique business goals and challenges.
• Providing Strategic Guidance: Offering expert advice on marketing strategies, campaign development, and optimization to drive measurable results.
• Facilitating Effective Communication: Serving as the primary point of contact for clients, ensuring timely and informative updates on campaign performance and progress.
• Addressing Client Concerns: Proactively addressing client concerns and questions, providing clear and concise explanations of complex marketing concepts.
• Negotiating and Upselling: Identifying opportunities to upsell additional services or products that align with client needs and drive increased revenue.
• Maintaining Regular Engagement: Scheduling regular check-ins with clients to review campaign performance, discuss goals, and explore new opportunities.

Ad Management:

• Strategize and manage ad campaigns on Google, Meta, and other platforms for clients.
• Strategize, create, and manage campaigns for agency to generate leads.
• Set and track performance goals (CTR, CPC, CPA, ROAS).
• Analyze and determine the best strategy per account, create a media strategy plan, and implement it on the recommended platform.

Lead Generation:

• Develop strategies to drive high-quality leads and conversions.
• Integrate call tracking data with CRM systems for comprehensive analysis.
• Develop sales funnels and implement them on the website while tracking and monitoring performance.
• Assist with sales process to close warm leads.

Optimization & Reporting:

• Conduct A/B testing and optimize ad creatives and targeting.
• Provide detailed performance reports and actionable insights.

Team Leadership:

• Manage the offshore media team and coordinate cross-functional collaboration.
• Ensure all media types and platforms are effectively utilized.

Omnichannel Marketing:

• Implement cohesive marketing strategies across various channels.
• Focus on funnel building and maximizing ROI.
• Develop drip campaigns and social media campaigns that provide revenue generation.
• Collaborate with SEO team for proper keyword utilization.

Skills & Experience

• 2-4 years in digital marketing, particularly in managing campaigns on platforms like Google and Meta.
• 1+ years experience prospecting or lead generation.
• 1+ years experience in designing sales funnels and email campaigns.
• Strong analytical skills with experience in performance metrics.
• Ability to create compelling ad content and optimize campaigns.
• Experience with call tracking and CRM systems.
• Excellent communication and leadership skills.

Our Needs

• Work Schedule: 8:30 AM – 5:30 PM, Monday to Friday
• Availability: Full-time, in-office position
• Commitment: Punctuality and reliable attendance are essential
• Flexibility: Ability to handle multiple tasks and adapt to varying responsibilities within the role

Apply for the role by emailing Ally with resume and cover letter at ally@advancedlocal.com